TV Channel Effectiveness Paper
Consider the following two statements:
•TV advertising has lost its effectiveness as a marketing communication channel.
•TV advertising is still the most power communication channel for marketers.
In a well written paper, choose one of the above statements with which to agree and make a research-based argument in support of your claim. Your paper should also describe why marketing channel decisions are critical, as well as identify the major channels used for interactive marketing. Explain in detail why these are the major channels for interactive marketing.
Your paper should meet the following requirements:
•Be 3-4 pages in length
•Cite a minimum of two credible sources
•Be formatted according to APA Requirements