Conducting a Taste Test using 10 Human Subjects
Taste tests are a tool that marketers have been using for decades. The Pepsi Challenge was a great long-term boost for the soda maker beginning in the mid 1970's. The Whopper Virgins taste tests of 2008 may prove to be a successful campaign for Burger King.
1. You will conduct a taste test using 10 participants.
2. Select a packaged food product like chips, cereal, cookies, or ice cream, as examples.
It is suggested that you use a brand name product and its store brand/generic counterpart or you may use two different brands.
Be sure to compare 2 comparable products that taste similiar. For example: do not have a taste test of Life Cereal and Fruity Pebbles. You want to compare Fruity Pebbles with a Generic Version like Malt-o-Meal's Fruity Dyno-Bites.
3. Ask each respondent what brand of the product s/he usually buys before revealing the selected product.
4. Provide a detailed description of the process through which you collected the data.
5. Provide an overview of the Results without using tables or charts.
6. Analyze the results.
7. Assess the implications.