Assignment:
Review the Apple Inc.in 2010 by David B.Yoffie and Renee Kim
Case Study Model
I. Foundation (general analysis)
- General analysis - SWOT
• Conduct general external and internal analysis use either a "five-force" and "resource based" model, or take the route of SWOT analysis
- Analyze stakeholders affected by these issues
• From each key stakeholder's point of view, establish their goal, identify the potential conflicts
II. Problem Identification (case problem analysis)
- Examine issues presented in case, list the "symptoms" appearing in the case
- Analyze the causes of the issues identified, using different stakeholder's points of views (POVs), to identify a root cause of the issues, which is the key "problem" of the case
• Without proper problem (root cause) identification, it will be hard to logically establish solutions in later steps
Case Study Model (cont.)
III. Problem solution (formulation):
- Divergent thinking:
• Generate alternatives (at least two) using different stakeholders perspective to solve the root problem;
• Elaborate each alternative with potential results and how it affects all key stakeholders;
- Convergent thinking:
• Analyze and evaluate the benefits/costs/risks of each alternative,
• Compare and make a choice of one alternative to recommend as a solution
IV. Reflection (implementation):
- Create an action plan based on recommended solution;
- Reflect on your decision making process, and discuss possible outcomes.