Conduct an antitrust violation, Marketing Management

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Conduct an antitrust violation

Assignment:

Russell Stover is a candy manufacturer that ships its product to 18000 retailers nationwide Stover designates resale prices for its dealers but does not request assurances from them that they are honoring the prices. It has, however refused to sell to those retailers it believes will sell below the prices suggested. Is there an antitrust violation in this conduct? [ Russell Stover Candies, Inc v FTC, 718 F. 2d 256 (8th Cir. 1982)]

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Marketing Management: Conduct an antitrust violation

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