Question 1:
SWOT Matrix is one of principal tools for strategic analysis. Referring to this matrix:
(a) Illustrate out what you understand by internal analysis.
(b) Illustrate out what you understand by external analysis.
Question 2:
Illustrate out what you understand by segmentation and comment on criteria of segmentation.
Question 3:
Comment on concept of competitive advantage. Use particular instances for the destination of Mauritius.
Question 4:
Illustrate out each of steps of the methodology of strategic diagnostic.