The Empire Hotel is a full-service hotel in a large city. Empire is organized into three departments that are treated as investment centers. Budget information for the coming year for these three departments is shown below. The managers of each of the departments are evaluated and bonuses are awarded each year based on ROI.
- Empire Hotel
- Hotel Rooms Restaurants Health Club--Spa
- Average invevestment $8,000,000.00 $5,000,000.00 $1,000,000.00
- Sales revenue $10,000,000.00 $2,000,000.00 $600,000.00
- Operating expenses $8,500,000.00 $1,250,000.00 $450,000.00
- Operating earnings $1,500,000.00 $750,000.00 $150,000.0
Instructions
a.Compute the ROI for each department. Use the DuPont method to analyze the return on sales and capital turnover.
b.Assume the Health Club--Spa is considering installing new exercise equipment. Upon investigating, the manager of thedivision fins that the equipment would cost $50,000 and that sales revenue would increase by $8,000 per year as a resultof the new equipment. What is the ROI of the investment in the new exercise equipment? What impact does the investment in the exercise equipment have on the Health Club--Spa's ROI? Would the manager of the Health Club--Spa be motivated to undertake such an investment?
c. Compute the residual income for each department if the minimum required return for the Empire Hotel is 17 percent. What would be the impact of the investment in (b) on the Health Club--Spa's residual income?