Understanding Business Research Terms and Concepts:
In the given examples, determine whether the term independent variable or dependent variable is appropriate.
1) Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?
2) In an experiment, this variable is expected to be affected by the manipulation.
3) Criterion variable is synonymous with this term.
4) Several of these variables are somewhat correlated and are therefore are not independent among themselves.
5) A predictor variable is synonymous with this term.
Fill in the blanks with the term independent variable, dependent variable, or moderating variable.
- Incentives ___ are expected to increase productivity ___ especially among newer employees ___.
- The ___ should not precede the ___ in a research study.
- In an experiment, participants experience a manipulation of the ___, called the experimental treatment.