In this assignment, you will complete the marketing plan for either Adorable Annie's or Easy Peasy. You can use the Course Information Packet provided for help in the assignment, however, you must also use outside research from textbooks, websites, articles, and other relevant sources.
This week, you will again assume your role as an intern in the marketing department. You have been assigned an option to work with one of the company's clients, either Adorable Annie's (a shop that specializes in high-quality children's apparel and accessories) or Easy Peasy (a vegetable-based snack for kids and adults who are health conscious). This week, you will be working on the strategic planning and control and evaluation portions of your marketing plan.
You should include the following in your submission:
• Review the feedback your classmates and instructor provided last week to your submission for the marketing plan course project. Use that feedback to make any necessary changes to last week's portion of the marketing plan prior to beginning this week's portion of the marketing plan.
• Indicate the marketing objectives you will use to address the problem statement.
• Provide examples of the strategies and tactics that will be used to meet the objective.
• Research the media needed for your plan and create a simple media plan that includes at least three forms of media, the schedule and timing for the media, and actual costs.
• Provide a discussion of the budget for the plan and support your ideas with the media plan and your marketing strategies and tactics.
• Complete the control and evaluation portion of the marketing plan, indicating how you will review the plan after it has been completed, what kind of information you will look for, and how you will determine whether the plan was a success.
• Add the strategic planning and control and evaluation sections to your marketing plan from previous weeks. Ensure all changes have been made, the document is organized, and all grammar and spelling are correct.
Deliverables
1. Your total research, analysis, and discussion should contain 500-750 words.
2. Utilize proper MLA formatting.
For this assignment you will again be assuming your role as the student reporter for your school newspaper. This week your editor has asked you to discuss the day-to-day activities of an account manager at On the Edge Advertising who handles multiple large national or international clients. Your editor would like you to write in "A Day in the Life of . . ." format, going through the subject's day from start to finish, showing the activities and the timeline.
After completion, compile all your project pieces, from Weeks 1-4, along with your article from this week, into one PDF.
In your article, include the following:
• Basic information about the account manager, including name, gender, role within the agency, and some key clients.
• The timeline of the account manager's day, from waking up in the morning to going to bed at night.
• All the account manager's interactions with clients and other agency team members and all important events throughout the day.
• Once the timeline is complete, save it along with all project assignments from Weeks 1-4 into one PDF and submit.
Deliverables
1. Your research, analysis, discussion, and timeline should be formatted as a newspaper article and be 300-500 words long.
2. All final project assignments should be compiled into one PDF.
3. Use proper MLA formatting.