Assignment: External Analysis
Assignment Overview
The organizational leadership of your selected firm (Ford, Procter & Gamble, Virgin Group, or Build-Your-Own firm) has requested that you provide them with an executive briefing report outlining the key findings of an external analysis of environmental and industry influences that could impact the strategy of the firm. You are required to use two external analysis frameworks, PEST and Porter's Five Forces Model, to support your report.
Assignment Context
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
• Competency 1 - Apply strategic theories, models, and best practices to understand and explain an organization's strategy.
o Explain the key findings from PEST analysis.
o Explain the key findings from Five Forces analysis.
o Summarize the key finds for both strategic models.
• Competency 2 - Analyze the fit of the internal elements (resources, capabilities, goals, structures, systems, and values) with the organizational strategy.
o Recommend organizational strategies for leadership based on the external analysis.
• Competency 4 - Communicate in a manner that is professional and consistent with expectations for members of the business professions.
o Write coherently to support a central idea; use current APA style, and correct grammar, usage, and mechanics, as expected of a business professional.
Assignment Preparation
Review the organization and the industry before applying the strategic models below to your selected firm. You will need to use at least five current, scholarly or professional resources for this assignment. Follow these steps:
1. Complete a PEST analysis for the selected firm. Be sure that this is based on research of the organization, not conjecture or opinion.
2. Complete Porter's Five Forces Model for the selected firm. Pay particular attention to the relationships of elements from both models.
Assignment Requirements
Using the results from both PEST and Porter's Five Forces models, write a 4-6 page executive briefing report for organizational leadership. Use the Assessment Executive Briefing Report template. As noted above, support your report with at least five academic resources. Your report should include the following:
• Title with introduction.
• An explanation of key findings from PEST analysis.
• An explanation of key findings from Porter's Five Forces analysis.
• A summary of key findings/results for both models.
• Recommendations for leadership as a result of your external analysis.
• Reference page.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.