Compare the two analyses and which one would you prefer, Marketing Management

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Compare the two analyses and which one would you prefer

Discussion Post: SPSS Marketing Help

• Run k-means cluster analysis using all the variables to identify 2 segments. Interpret and report the outcome of the analysis.

• Run k-means cluster analysis using all the variables to identify 3 segments. Interpret and report the outcome of the analysis.

• Compare the two analyses and which one would you prefer? Why?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Compare the two analyses and which one would you prefer

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Marketing Management: Compare the two analyses and which one would you prefer

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