Problem: Research and review two of the following companies listed below and answer all of the questions in essay form.
Cemex (www.cemex.com)
United Technologies (www.utc.com)
Unilever (www.unilever.com)
Toshiba (www.toshiba.com)
Smith Corona (www.smithcorona.com)
Question 1. What corporate and global strategies does the company appear to be following? Explain in detail with examples for each choice.
Question 2. Evaluate, with examples, the company's performance using financial and other measures for each of the two choice companies.
Question 3. What changes might you recommend in the company's strategic direction? Explain your recommendations in detail.