Communication With Your Customers
To build a sense of community, you have provided a mechanism on your business website where customers can communicate and post feedback. You review the communication daily to help understand customer issues and concerns. You log in and find the following anonymous posting: "I do not recommend visiting this business on Thursdays at 2:00 p.m. because the Children's Story Hour is taking place. I hate children, especially in a business. I'm not sure why this business encourages people to bring their children. In fact, I recommend that children should be banned from this business altogether." How would you respond to the above post? Is the customer's viewpoint ethical? How do you encourage an open line of communication with your customers and still maintain an open forum on your website?