Assignment:
1. what about flat screen TV's or satellite/cable, what about 2-liters of pop, what about clothing, or what about your own examples? How might we transition from superficially saying "everyone" to identifying specific target markets? What's the range of potential groups and might there be groups that are highly distinct from each other and require different media and methods? In short, pick an "everyone" product, select your specific target markets, and tell us why they're the most appropriate even though "everyone" might actually be a consumer or superficially seen as such on the surface?
2. How does brand identity differ from brand image AND how many dimensions are there to brand identity? Can you give any real life examples of identity differing from image OR explain the dimensions for a particular product (justify why)?
3. What is the feature-benefit strategy and how does it help you to add value?
4. How does communication bias affect relationship selling? How can you minimize or avoid this bias?