Changes in marketing strategies


Can you assist me getting started with this assignment?

PROBLEM: Now that you've done some research into e-business success factors:

1) Write a report to the VP of Marketing specifying the benefits to the company (and its customers) of converting into an e-business and the changes in marketing strategies that you believe will be necessary.

2) Specify the differences between a click-only company and a bricks and clicks company.

3) Mention the old marketing skills that employees will have to retain and the new marketing skills that they will have to learn.

4) Mention some of the errors made by failed dot.com companies in the past that your company should avoid.

FYI: Provide references/citations and any links/URLs

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