Assignment:
Case Study
1. Read the following case study: The Norton Company Versus 3M
2. Use examples from your readings, and when possible, current events, and personal experience to support your answers to the following:
o Which schools of management thought are illustrated in the case?
o What caused Norton to decline in the very market it dominated for so long?
o Using this case and 3M's history, what do you think explains 3M's success over its rival, Norton?
3. Save your document as an rtf file then submit your responses using the Assignment link above. If you do not know how to save your document as an rtf file, or how to submit an assignment using Blackboard, review the following instructions: