Case study-start-up of blissful gardens


Answer the following:

1. Read the Case Study: Start-Up of Blissful Gardens. Suggest two  marketing goals for the facility that Ms. Remedios could implement.

2. Take a position on which of the three types of market targeting strategies (single-offer, mass-market coverage, single-segment concentration, or selective specialization) would work best for this start-up. Provide a rationale for your position.

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