Problem: This question relates to the case study "Pembina Pipeline Corporation", by Ken Mark and Alexandra Hurst, from 'Corporate Social Responsibility' (Ivey Management Services, 2001), on page 238-241.
The questions asked are:
Q1. As Patrick Walsh, what would you do next?
Q2. How would you structure your media release?
Q3. What other steps should you take?
Please give guidance that can be used as a starting point for completion of this assignment.