Case study of o2 shirt


Product

O2 shirt is a smart and tech shirt. A shirt that can be worn in any weather or climate. We named it O2 because it can be worn anytime and anywhere .It is available in 5 colors and customers can wear it as a long or short sleeve. It also has an odor control to maintain a clean and fresh smell while working out (special liquid fabric conditioner included with purchase).

You'll need to perform background research on your product, You should consult at least 2 relevant articles (up to one or two can be databases).

What to turn in:

• Your write up should include, for each article:

o 1-2 paragraph summary of article

o 3-5 key points from article

o 3-5 implications for your project.

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Marketing Management: Case study of o2 shirt
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