Case Study of New Media Tools In task
you will conduct a case study of how a current company uses new media tools for a digital media PR communications campaign. You should select a different company than the one you selected for your final project (though perhaps in the same industry or field).
This will provide you with a different perspective, and you can apply what you learn from this milestone to your project. Be sure to evaluate all or some of the digital tools discussed in Milestone One. Evaluate the engagement and effectiveness of this company's connectivity, engagement, and community building with the company's target audience through social media, and make recommendations for improvement to the company's social media use and approach. Identify unique challenges and opportunities for the company, and recommend how new media tools can address these challenges and opportunities.
This milestone is graded with the Case Study of New Media Tools Rubric. Milestone Three: Campaign Outline In task 5-2, you will submit an outline for your digital media communications PR campaign. The outline should develop the campaign and the brand imaging strategies. You will identify current social trends and the final three to five digital tools you will use in the campaign. You must describe the target audience, brand imaging strategies, and future trends.
This milestone is graded with the Campaign Outline Rubric. Milestone Four: Sample Copy (or Assets for Engagement Efforts) and Return on Investment Report In task 7-2, you will submit a sample copy (or assets for engagement efforts) that is written appropriately for the digital platforms used in your campaign. Also design a one-page return on investment (ROI) report that incorporates effective standards for measuring the outcomes of your campaign.
This milestone is graded with the Sample Copy-ROI Rubric. Final Project Submission: Digital Media Communications PR Campaign In task 9-2, you will submit a digital media communications PR campaign that illustrates the power of reaching an audience through the dynamic tools of new media-social media channels and digital platforms. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric (located in this document).
Attachment:- new media tools.rar