Discussion Questions
1.What were the possible risks of Louis Vuitton's first-ever television advertising campaign?
2.In fall 2011, the euro/dollar exchange rate was €1 = $1.35. By spring 2015, the dollar had strengthened to €1 = $1.10.
3.Assume that a European luxury goods marketer cut the once of an $8,000 linen suit by 10 percent when launching its spring 2015 collection.
4.How would revenues have been affected when dollar prices were converted to euros?
5. Lows Vuitton executives raised prices in the late 20005, and sales continued to increase. What does this say about the
demand curve of the typical Louis Vuitton customer?
6. Compare and contrast LVMH's pricing strategy with that of Coach (Chapter 6).
Answer the following questions by reviuewing the attchments attached below.
Attachment:- review.rar