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Case study howard schultz ceo of starbucks

Case Study:

Howard Schultz, CEO of Starbucks, is stepping down. Read about it on your own. However, I want to recall the last time Schultz stepped down, only to come right back. Why is CEO transition by company founders such a fraught affair? Please do your own research and answer, but I also recall similar transition fiascos at Nike, Dell and other companies.

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Business Management: Case study howard schultz ceo of starbucks

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