Case Study - Cioccolato Australia: the ultimate chocolate experence
Questions -
1. Draw up a list of elements of the marketing communications mix. Which ones of these are being employed by Cioccolato?
2. The most dynamic area of marketing communications is digital marketing communications; however, traditional media hasn't gone away yet. In your opinion, should Cioccolato's integrated marketing communication activities focus on digital media only, traditional media only, or a combination of the two? Why?
3. With respect to the use of social media marketing, do you think Cioccolato should have a presence on additional social media platforms? Why?
Note - Words for one question should be more than 600.
Attachment:- Case Study.rar