Problem: Dave Armstrong is the disguised name of the 29-year old second year MBA student who wrote this case. Read the case and answer the following questions:
Q1. Which job should Dave Armstrong take and how did you reach this conclusion?
Q2. What key qualitative aspects did you focus on?
Q3. Relate the decision making process that Armstrong should undertake to the decisions that a corporation must make when facing a high degree of uncertainty.
Q4. Build a quantitative, data-driven model to help reach a conclusion.
Harvard Business School
Case Study
Dave Armstrong
June 4, 1996
9-396-300
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