Case analysis on pepsico entry into india


Problem:

I am doing a case analysis on Pepsico's entry into India--aside from intro, summary, etc., part of the instructions was:

Appendices: All documents that need to be presented in whole should be included as an appendix and appropriate references to the appendices are to be included in the text of your paper.

I honestly have never written a paper with appendices (how do I include as an appendix and appropriate references to the appendices in the text)? Should I also include this in my references later or on a separate page?

Can someone give me a rough example/sample exactly according to the above instructions? Do documents refer to charts, graphs and what else are 'whole' documents?

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