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case 1 saffronartcom bidding for success1 use the

Case 1: Saffronart.com: Bidding for Success

1. Use the Pestel framework to Identify the positive and negative effects of the general environment faced by Saffronart.com.

2. Identify the intensity of 5-forces of the industry environment, using porters 5 forces model.

3. How is Saffronart.com positioned relative to each of them?

4. How profitable will the industry be in the long run?

5. How if at all will the five forces change in the future?

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