Marketing Management
• Choose an organization form the following Industries:
- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- Online course
- Any tourist resort in Australia
- Wine industry
- Organic food
- Health and fitness industry
- Farm house
- Any non profit organization like Red cross or Salvation army
- Any small to medium size company in Australia
• Discussion on theory maximum 20%
• This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations
• References Harvard style
• Research at least 3 to 4 academic articles on the topic
• To do well groups need to do a quality research and follow the structure with application of marketing concepts.