Branding strategy for your target market


Using the bank scenario ,describe the following:

Q1: Write  your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market.

Q2: Write high-level advertising and public relations strategies that support the position statement that is targeting your new market segment. This includes an overview of the main the way in which you will deliver your message to your audience (humor, logic, emotion).

Q3: Incorporate specifics regarding the digital or traditional marketing channels that will be used to deliver your message to your target market to increase both reach and frequency. This includes magazine titles, specific newspapers, or actual social media sites as examples.

Q4: Explain why the selected advertising and public relations strategies are appropriate with respect to specific target segment penetration.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Branding strategy for your target market
Reference No:- TGS01747028

Now Priced at $35 (50% Discount)

Recommended (96%)

Rated (4.8/5)

2015 ©TutorsGlobe All rights reserved. TutorsGlobe Rated 4.8/5 based on 34139 reviews.