Question: 1. Objectives and budgets are necessarily interdependent. Explain this interdependency and provide an example to support your point.
2. Brand positioning and targeting also are necessarily interdependent. Explain this interdependency and provide an example to support your point.
3. When discussing changes in marketing communications that are occasioned with the adoption of IMC, it was stated that marketing communicators might consider defaulting to cheaper, alternative media as their initial solution to a communications problem rather than defaulting to mass media advertising. Offer an explanation of what this means and build an argument in favor of defaulting to alternative (versus mass) advertising media.