Best methods to measure success

Problem 1: Advertising objectives should align well with the sales and marketing plans which also align with overall company goals and objectives. However, the ad strategy is also based on available resources and needs to be effective to produce the desired sales effect and communication effect. At times, it feels like putting the pieces together of a large puzzle.

How would you approach putting all of these pieces together? How do you ensure the strategy is designed to meet not only marketing/sales goals but also overall company objectives?

Problem 2: What are your thoughts on the best methods to measure success? What about differing calls to action depending on the goals?

Problem 3: What target audiences may be effective with specific segments? or specific products? Have you seen an interesting and effective campaign that used both interactive and traditional approaches?

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Finance Basics: Best methods to measure success
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