Question 1: There are three aspects of a business which are of interest to marketers. In brief explain, by using an illustration, the three aspects.
Question 2: When setting prices companies require thinking about a number of factors. Explain four factors which are important when setting prices.
Question 3:
a) What are the two main ideas which Green Marketing is based on?
b) Green Marketing needs that the marketing mix should be computed in terms of the four Ss. Describe, using an example, the four Ss.
Question 4:
a) Define the term consumer buying behavior.
b) Why is consumer buying behavior significant to the marketing manager?
Question 5:
a) Define the term micro culture.
b) What are four factors of a micro culture that a marketer should consider?
Question 6:
a) What are the five functions of packaging?
b) Define the given marketing terms:
• Differentiation
• Brand
• Cannibalization
• Product audit
• Unique selling proposition
Question 7:
a) Define the given in marketing terms:
• Polycentrism
• Ethnocentrism
• Geocentrism
• Economic risk
• Consumer mobility
b) Describe, by using examples, the given:
• Push-oriented strategy
• Pull-oriented strategy
Question 8: Explain three problems a media organization might face when trying to promote a product or service overseas.