Problem: Learn as much as possible about the biases, education, age, status, style, and personal and professional concerns of your receivers. An audience-centered approach involves understanding and respecting the members of your audience and making every effort to get your message across in a way that is meaningful to them. This ability to relate to the needs of others is a key part of emotional intelligence, which is widely considered to be a vital characteristic of successful managers and leaders. If you're addressing people you don't know and you're unable to find out more about them, try to project yourself into their position by using common sense and imagination. The more you know about the people you're communicating with, the easier it will be to concentrate on their needs, which will make it easier for them to hear your message, understand it, and respond positively. This approach is also known as adopting the "you" attitude, in contrast to messages that are about "me."