Discussions:
Disintermediation - The term "disintermediation" refers to situations where traditional distribution channel members are being replaced by newer forms of distribution. Sometimes this is a deliberate attempt by a manufacturer but often is a result of technological changes. Identify two instances where disintermediation has occurred and what has happened as a result.
Are Sales Forces Obsolete - Given the dramatic changes affecting the modern sales force, why do you think some people argue that the sales force is becoming obsolete? Alternatively, why might it be argued that the sales force is more important than ever?
Technology Driven Improvements - Think about your current employer or a business that is familiar to you. In what new or different ways could technology be used to better market the business? Provide examples that illustrate your ideas.