Appropriate industry benchmarks


Case Scenario:

Select a publicly traded U.S. company that has paid a dividend for at least the last three years, and conduct a financial ratio analysis. You will be using this company for other assignments in this course; thus, please spend adequate time locating a company. Please consider reviewing https://finance.yahoo.com to locate a company. The company must have data available for you to conduct a financial ratio analysis. It's important to select a company in an industry that has industry ratio numbers. You cannot select a privately held company.

Calculate all the following ratios for the company for the past three years and compare them to the appropriate industry benchmarks:

Liquidity ratios:

Current

Quick

Asset Management ratios:

Inventory turnover

Total assets turnover

Fixed assets turnover

Days sales outstanding

Debt Management ratios:

EBITDA coverage

Times-interest-earned

Total debt to total assets

Profitability ratios:

Return on common equity

Return on total assets

Basic earning power

Profit margin on sales

Market Value ratios:

Market/book

Price/earnings

Price/cash flow

Complete the following in a Word document covering 3-4 pages:

Create a table that contains the ratios for the various years. Then analyze the information. Look at the trends in the ratios and comment on how they compare to the industry benchmarks. Which ratios are strong? Which ratios need improvement? If you were a stock investor, would you buy the company's common stock? Why or why not? If you were a bond investor, would you buy the company's bonds? Why or why not?

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Finance Basics: Appropriate industry benchmarks
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