Apply the concepts of informational for social networking


Discussion Forum on Reference Group Influence

Discuss: Apply the concepts of informational, utilitarian, and value-expressive influences of reference group to the following settings:

Social networking

College choice

Deciding who to date

Buying a product/service

Discuss the nature of reference group influence in each of the above 4 settings and argue how the concept of social power affects the above influence.

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Marketing Management: Apply the concepts of informational for social networking
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