Assignment: Business Policy
Instructions
Read "Excellent Strategic Management Showcased: Priceline.com Inc." on page 90 of your course textbook. As you read, pay close attention to Priceline's strategy, and write a case study describing the following points:
• What are Priceline's internal strengths and weaknesses?
• Who are Priceline's competitors?
• Do you see Priceline's strategy as effective or ineffective? Why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.