Discussion:
Global Trade and Distribution Strategy"
Please respond to the following:
• Illustrate the role of supply-chain management in the global movement of goods from one country to another, and explain its overall impact on local trade. Support your answer with examples of such an impact in action.
"Retail Environment"
Please respond to the following:
o From the e-Activity, analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.
Week Journal C
You will now consider your company's strengths and weakness, along with your product or service price.
Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company's market information, consider the strengths and weakness of your company and its products or services.
Write a four to six paragraph journal entry in which you:
o Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
o Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.
o Analyze the company's pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company's products or services.
o Use at least two quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Week Journal D
You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).
Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two for the price of one type of deals.
Write a five to seven paragraph journal entry in which you:
o Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies: a.use stores located in different regions b.sell online c.hire a sales team to sell directly to suppliers and door-to-door
o Recommend three strategy options that you could use in order to get your product or services out to your customer base.
o Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.
o Propose three action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.
o Use at least two quality references. Note: Wikipedia and other Websites do not qualify as academic resources.