Marketing
1. Put yourself in the position of marketing manager for the restaurant organization.
o Describe the current marketing strategy used for this product/service; include all of the elements of the marketing mix (price, place, product, and promotion).
o What elements of the current marketing strategy would you change or recommend?
o As part of this assignment you must also include:
oThe purpose of this Marketing Plan (and the changes you are making)
oExplain why the owners are in business-and state both their personal and business goals.
oAnalyze the business goals and objectives and discuss specific strategies to attain them.