Assignment:
To prepare for this Discussion:
- Select a non-BRIC country in Africa or South America and describe its emerging middle class in terms of how large it is, the average per capita income, the cultural and demographic characteristics of this population, and any other pertinent characteristics that you think might be of interest to a multinational organization.
- Listen to the media presentations by Sir David Bell, Nils Øveraas, and Sir Bob Reid. Consider the cultural differences that have affected the company for which you work or another one in which you are interested.
- Consider what you or your company has done to overcome similar problems associated with these differences and/or to seek out opportunities for business expansion.
Post the following:
- A description of the emerging middle class of a non-BRIC country in Africa or South America. Include how large it is, the average per capita income, and the cultural and demographic characteristics of this population. Provide any other pertinent characteristics that might be of interest to a multinational organization.
- An analysis of the consumer spending trends of the emerging middle class. Be sure to discuss how these spending patterns relate to your description of the emerging middle class.
- Based on your analysis of the consumer spending trends, provide at least three observations that you could make to the management of your company, or another company of your choice, regarding its efforts to reach the emerging middle class in this country, in terms of selling its product or services, tapping its labor force, or both.
You may use examples from your own experience and/or examples from what you have read.