Analysis of blue ocean strategy


Read the article: Blue ocean strategy by W. Chan Kim and Renee Mauborgne

On the basis of the reading

APA bibliographic citation of the work as your ‘title
 
2 page 10pt single space
Your name, course, section number and date at the upper right Content
 
Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
 
Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject 5
 
Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?

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Strategic Management: Analysis of blue ocean strategy
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