Learning Outcomes:
This assignment allows you to demonstrate progress towards achieving the following Learning Outcomes:
1) Demonstrate evidence of enhanced personal knowledge, skills and competencies relevant to the management of engineering
entrepreneurship.
2) Analyse and evaluate intellectual property requirements associated with commercial innovation
3) Communication: using oral, written and interpersonal communication to inform, motivate and effect change
4) Digital literacy: Digital literacy: using technologies to find, use and disseminate information
5) Critical thinking: evaluating information using critical and analytical thinking and judgment
6) Problem solving: creating solutions to authentic (real world and illdefined) problems
Case Study Task:
You are working as a Business Development Manager for an Australian company, "AusGear", which is specialised in design and manufacturing of various gearboxes that uses a highly innovative design and manufacturing process. Due to limited manufacturing expansion in Australia and increasing trend of outsourcing, your company has identified potential market opportunities in Asia. As an expansion strategy, the company has sent you to India to market and demonstrate your highly specialised gear boxes. The market is huge in India due to consistent and substantial growth of automotive manufacturing.
During your visit, you discover that other rival Asian companies have also responded to market demand and is selling what appears to be a similar range of gear boxes, but using a different design concept.
AusGear CEO, who is your line manager, asks you, as a matter of priority, to write a report to inform him, based on your research and analysis, what the company needs to do to best protect its Intellectual Property in Australia, and also in the wider Asia-Pacific region, especially in India and China.