Assignment:
This assignment involves relating ethical behaviors in high-profile events, as well as examining regulatory and sustainability market approaches to business's environmental responsibilities. Read each of the following questions before answering each one within a Word document.
1. Based on the response to Hurricane Katrina, what is the relationship between inefficiency and ethical behavior for leaders? How could the response to the Hurricane Katrina disaster have been more effective, and thus more ethical? Your response must be at least 200 words.
2. In considering the BP Oil Spill, what circumstances would ethically justify a government or private company in restricting information made available to the public during a disaster? At what point might other companies have an ethical right to intervene regarding environmental disasters? Your response must be at least 200 words.
In the Word document, list your answers one after the other. Use Times New Roman, 12-point font, and double-spacing. There is no need to include a title page nor a references page. You are not required to perform research for this assignment; however, if you choose to perform research to answer these questions, use APA style to format your in- text and reference citations.
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Complete database of the CSU Online Library.
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.
Then, draft a two-page paper by addressing each of the following items:
• In your own words, how would you describe "ambush marketing"? Include two examples with your description.
• What are the advantages and disadvantages (risks and consequences) of ambush marketing?
• What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
• Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.
• Can ambush marketing be both intentional and unintentional? Explain.
• As a leader of an organization, would you allow the practice of ambush marketing? Explain. Be sure to demonstrate a clear analysis as you address each question.
Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.
Please review the document enclosed here:
Attachment:- Ambush marketing.rar