Online Marketing In only a few short years, consumer-generated marketing has increased exponentially. It is also known as consumergenerated media and consumer-generated content. More than 100 million websites contain user-generated content. You may be a contributor yourself if you have ever posted something on a blog, reviewed a product at Amazon.com, uploaded a video on YouTube, or sent a video from your mobile phone to a news website. This force has not gone unnoticed by marketers and with good reason. Nielsen, the TV ratings giant, found that most consumers trust consumer opinions posted online. As a result, perceptive marketers encourage consumers to generate content.
1. Find two examples (other than those discussed in this chapter) of marketer-supported, consumer-generated content and two examples of consumer-generated content that is not officially supported by the company whose product is involved. Provide the web link to each, and discuss how the information affects your attitude toward the companies involved.
2. Discuss the advantages and disadvantages of consumer-generated marketing. Your response should be at least 300 words in length and in paragraph form. All sources used, including the textbook, must be cited and referenced according to APA style.