A major application of data mining in marketing is, Operation Management

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A major application of data mining in marketing is

1. A major application of data mining in marketing is determining the attrition of customers. Suppose that the probability of a long-distance carrier's customer is leaving for another carrier from one month to the next is 0.15. What distribution models the retention of an individual customer? What is the standard deviation?

2. How did US productivity compare with productivity changes in Germany and Japan between 1971 and 1992?

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