Commerce for Small Business
Page 1
1. Which is the greatest value of global e-commerce transactions?
2. Which of these is mainly associated with buy-side e-commerce?
3. A fulfillment risk of E-business is:
4. An affiliate can best judge their site effectiveness through__________.
5. An intermediary site which is a gateway to a range of services and information on other sites is__________.
6. A revenue model is typically:
7. A company ________ can be used to provide shared content for staff only.
8. EDI is__________.
9. A company ________ site can be used to provide access to all interested users.
10. A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.
Page 2
1. An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.
2. Which of these factors is most relevant to assessing offline purchases resulting from online use?
3. WAP stands for__________.
4. Why is it often necessary to revisit previous stages in the systems development life cycle?
5. Strategic option selection forms part of:
6. An example of a metric from the customer component of the balanced scorecard:
7. An example of the improved bargaining power of suppliers online.
8. What is the focus of marketing orientation?
9. Internet contribution is a good indicator of_________.
10. The direct online contribution effectiveness refers to__________.
Page 3
1. Which of the following describes flow process charts?
2. Tacit knowledge is__________.
3. One user viewing one page of a website is__________.
4. Explain Tim Berners-Lee's contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.
5. Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.
6. What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.
7. When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).
8. Compare and contrast the traditional business model with the e-commerce model.