What is direct marketing

Question

What do you mean by the term direct marketing? Briefly describe it.

Answer 1

Whenever an organization conducts its marketing activities specifically in the sale of goods to its customers directly then it is termed as direct marketing. The absolute products are sold to the final consumer directly through company, and instant or early response from the consumer is predictable. This kind of marketing is as well termed as B2C marketing. Example: direct door to door sales made through salesman. This kind of marketing includes direct communication with the customer and is found out to be time saving and a cost effective process of selling.