What do you mean by the term sales management

Question

What do you mean by the term sales management? Briefly explain it.

Answer 1

For an organization, at the end of day, the product should be sold. No sales signify no gains and no gain means no business! Therefore this in turn based on the quality of the sales force. The sales force of an organization requires be properly selecting, training, developing and managing so as to be capable to reach out to and gain a broader customer base and to retain the existing customers. This action associating to the sales force is termed as sales management. The sales management involves deciding on the sales territory, finding out the composition of the sales force and sales organization.