Strategic fits in sales and marketing and its opportunities
Illustrates the strategic fits in sales and marketing and its opportunities?
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Strategic Fits in Sales and Marketing:
Different cost-saving opportunities spiral from diversifying into businesses with directly linked marketing and sales activities.
Opportunities contain:
i. Sales costs can be decreased by using a single sales force for the products of both businesses rather than having separate sales forces for each and every business.
ii. After-sale service and Repair Company’s for the products of directly linked businesses can often be consolidated into a single operation.
iii. There may be competitively useful opportunities to merchandising, advertising, transfer selling, and product differentiation skills from one business to another.
iv. When an organization’s status and product name in one business is transferable to other businesses.
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