Stay-on-the-defensive strategy

What is a Stay-on-the-defensive strategy?




Stay-on-the-defensive strategy:

The central aim of this strategy is to be a first-mover. It rests on the standard that continuing a step ahead and forcing rivals into a catch-up style is the surest path to potential market dominance and industry prominence. Being the industry standard setter involves persistent pursuit of nonstop innovation and improvement. The array of choices for a potent stay-on-the-defensive strategy can contain initiatives to expand whole industry demand.

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