Sorts of Marketing research

Question

Write down the different sorts of ‘Marketing research’?

Answer 1

Different sorts of marketing research are illustrated below:

a) Field research: This is related to the research for a particular purpose.

b) Desk research: Generally this is conducted for one reason initially however gradually this is employed to support any other goal.

c) Exploratory research: This is investigates an assumption.

d) Predictive research: This kind of research is done to determine any future occurrence.

e) Conclusive research: This kind of research is done to get a conclusion of a research procedure.