Significance of mass communication for an organization

Write down the significance of mass communication for an organization?

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A company is generally engaged in the procedure of creating and then selling services or products to make profits. However this can only be accomplished when mass production and mass distribution then accompanied through mass consumption by the public in general takes place. Consequently in straightforward terms mass communication assists the company to communicate on a big level with huge chunk of public to induce them to use the product.

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